PUB606 – MAGAZINE/MEDIA PROJECT
In its conception, PUB606 had MPubbers developing a magazine concept and creating a business plan – complete with cost projections and audience insights – to pitch to a panel of industry ‘investors.’ Over the years, the project has evolved to adapt to the amorphous nature of today’s media. PUB606 projects now include everything from experimental ‘un-magazines’ to podcasts, or even subscription boxes. With an iterative process similar to the book project, student enterprises have needed to be ready to pivot at a moment’s notice, but the intensity of the magazine/media project has always produced interesting and innovative media endeavours.
TETHER – ‘TYING YOU TO AFFORDABLE, OFFBEAT EVENTS IN VANCOUVER'
An online-first ‘un-magazine’ promoting local events and businesses/organisations in Vancouver, Tether encouraged readers to Explore, Meetup, Engage, and Workshop. The primary publication was followed up by their secondary subscription-based monthly print component, Tether Toolkit, including a mini magazine, local coupons, music downloads, recipe cards, art prints, and other assorted ephemera. The team utilised events as a uniquely independent content stream, with their Tether Presents and Tether Connects events.
FOLD – 'SLOW THE FUCK DOWN'
Fold, a quarterly mindfulness and slow living magazine, was pitched to inspire an audience of ‘younger aesthetes’ to slow down and appreciate the beauty of the everyday. Truly a coffee-table artifact with a lush 120 pages of content to peruse at your own leisure. The publication also boasted a secondary online component to keep up with the digital interests of their primary audience, as well as biannual themed digital guides as supplemental content.
PAPER PLANE – 'THE DIY MAG FOR KIDS'
A weekly digital-first magazine for creative families, specifically targeting the west coast of Canada, Paper Plane aims to inspire children aged 6-11 through art, creative projects and activities. The quarterly print edition of the magazine is themed and features reader-submitted highlights of completed artworks and projects.
BROOD – ‘WELCOME TO THE PARENT HOOD’
Published six times a year, Brood is not only a parenting magazine but also a website and an online community. With everything from lighthearted anecdotes to thought-provoking features on the state of parenting in the 21st century, Brood can find a place on the cluttered coffee tables of any parent.
PALATE – 'THE ART OF TASTE'
A quarterly artistic food magazine, conceived as a larger, more substantial standalone spin-off of Montecristo’s ‘Palate’ section. Focusing on Vancouver food and drink, Palate is an image/art based publication with a supplementary online component to keep up with current food trends between their print issues. Cohesively themed and designed, each issue features a prominent feature colour and the very best of Vancouver’s culinary gems.