PUB606 – MAGAZINE/MEDIA PROJECT
In its conception, PUB606 had MPubbers developing a magazine concept and creating a business plan – complete with cost projections and audience insights – to pitch to a panel of industry ‘investors.’ Over the years, the project has evolved to adapt to the amorphous nature of today’s media. PUB606 projects now include everything from experimental ‘un-magazines’ to podcasts, or even subscription boxes. With an iterative process similar to the book project, student enterprises have needed to be ready to pivot at a moment’s notice, but the intensity of the magazine/media project has always produced interesting and innovative media endeavours.
2012/13
TETHER – ‘TYING YOU TO AFFORDABLE, OFFBEAT EVENTS IN VANCOUVER'
Lauren Cheal
MacKenzie Hamon
Natalie Hawryshkewich
Elena Mickic
Kimberly Swetland
An online-first ‘un-magazine’ promoting local events and businesses/organisations in Vancouver, Tether encouraged readers to Explore, Meetup, Engage, and Workshop. The primary publication was followed up by their secondary subscription-based monthly print component, Tether Toolkit, including a mini magazine, local coupons, music downloads, recipe cards, art prints, and other assorted ephemera. The team utilised events as a uniquely independent content stream, with their Tether Presents and Tether Connects events.
FOLD – 'SLOW THE FUCK DOWN'
2012/13
Fold, a quarterly mindfulness and slow living magazine, was pitched to inspire an audience of ‘younger aesthetes’ to slow down and appreciate the beauty of the everyday. Truly a coffee-table artifact with a lush 120 pages of content to peruse at your own leisure. The publication also boasted a secondary online component to keep up with the digital interests of their primary audience, as well as biannual themed digital guides as supplemental content.
Braden Alexander
Laura Pastore
Angelina Tagliafierro
Lee Wyndham
2015/16
PAPER PLANE – 'THE DIY MAG FOR KIDS'
Kathleen Burckhardt
Monica Miller
Natalie Hamilton
Alison Strobel
Aniela Ciuca
Alice Fleerackers
Zoe Tustin
A weekly digital-first magazine for creative families, specifically targeting the west coast of Canada, Paper Plane aims to inspire children aged 6-11 through art, creative projects and activities. The quarterly print edition of the magazine is themed and features reader-submitted highlights of completed artworks and projects.
BROOD – ‘WELCOME TO THE PARENT HOOD’
2012/13
Published six times a year, Brood is not only a parenting magazine but also a website and an online community. With everything from lighthearted anecdotes to thought-provoking features on the state of parenting in the 21st century, Brood can find a place on the cluttered coffee tables of any parent.
Katherine Hutton
Mike Leyne
Duany Diaz
Jaspring Xie
Sophie Blom
2015/16
PALATE – 'THE ART OF TASTE'
Katherine Brenders
Josh Oliveria
Ali O’Neill
Sarah Corsie
Daryn Wright
David Ly
Ames Bourdeau
A quarterly artistic food magazine, conceived as a larger, more substantial standalone spin-off of Montecristo’s ‘Palate’ section. Focusing on Vancouver food and drink, Palate is an image/art based publication with a supplementary online component to keep up with current food trends between their print issues. Cohesively themed and designed, each issue features a prominent feature colour and the very best of Vancouver’s culinary gems.
